applies to you, youll probably want to follow the same three-step process as Antoinette: First, list the positive facts you want to cover; youll probably need to review the work youve done to get that information. Second, rearrange the facts in a logical sequence that presents the most positive facts in a coherent pattern. Finally, write the facts in simple prose. Here is Antoinettes preliminary outline of the most positive facts of her business plan. Remember, at this stage she is only doing this exercise for herself, so she has no need to be fancy. Antoinettes Dress ShopBusiness Plan Summary: Outline of Most Positive Facts Dress shop catering to working women 20,000 potential customers in the city and its a growing market No competitor exploits market systematically Risks such as newness of my concept to our community appear moderate and I have a plan to overcome all identified risks I have a good friend with solid qualifications to be assistant manager My background includes responsibility and knowledge in all critical areas My personal goals coincide with the financial success of the business Detailed financial projections show that I can start the business and reach my goals with $162,500 Creative marketing ideas include free alterations, clothing tips for working women, occasional fashion shows. Next, Antoinette rearranges these highlights in a logical order. Here is how her second version looks. Antoinettes Dress ShopBusiness Plan Summary: