In addition, I would like to create a business which I can bequeath to my children." Most people starting small businesses are tied to them full-time (if not more), and its unrealistic to think that there will be a lot of time left to tinker with a car collection. Assuming our budding entrepreneur is willing to postpone most of his tinkering until his business is established, heres how this statement could be rewritten to sound a little better to a potential backer. Example 2:"My personal and business goals largely coincide. Successful implementation of this business plan will enable me to meet the following personal goals: provide a good living for my family; work in a field I know and like; achieve the personal satisfaction of seeing my plan come true; enjoy the prestige and independence accruing to a successful business owner; provide a legacy for my children; and provide the means to a richer and more fulfilling life for both myself and my family." Notice that in Example 2, "time to work on cars" was translated to "provide the means to a richer life." Perhaps your statement will neither be this lyrical nor obfuscatory, but hopefully you get the picture. Antoinette Gorzaks Personal Goal Statement I want to accomplish a number of goals by starting Antoinettes Dress Shop. I want to prove that I can create a successful and worthwhile business by drawing on my educational background and work experience. I feel that choosing and selling good clothes at a fair price will be an honest service to my customers and the community generally. I want to spend my time working with customers and people in the clothing business who share my values. I want the chance to make a better living than I can make by working for others, along with the responsibility and freedom to be my own boss. D. Create the Appendix This book covers the primary business building blocks all businesses share. Of necessity, it leaves out any mention of items that are specific to any one business. Yet, in many cases, specific items are critically important to the success or failure of your business. Your job is to decide which items to include in your business plan. For example, suppose that you are establishing a franchise business. You want to include all the information about the franchise you can, including copies of the agreements and any information the franchisor provides you about the operation. Or lets say you have invented a revolutionary new gadget. Youll want to include a copy of the patent, patent search or patent application to support your claims. The key to deciding what to include is whether the information helps the reader understand your proposal. Include proof of statements a lender or investor would be likely to question -for instance, horse shoeing is a growth industry. Do not include support for obvious statements-for example, people like ice cream. Dont be afraid to edit by cutting and pasting, as long as you dont unfairly change the meaning.