If you must close, its far better to close with a
small loss
than to hang on and end up in bankruptcy.
6. Prepare for Success
Now lets assume
your business succeeds. Why shouldnt
it? After all, youve planned carefully and worked hard. When it happens, be
sure you relax and enjoy your success for a while before you think about your
next step. Everyone needs to know how
to take a vacation, especially small
business owners.
If youre considering expanding, first
take a long look at your business and
your personal goals. Many wise people would rather make a decent profit with a small business than deal with
the headaches of a much bigger business.
Let me
illustrate this point with the story of
Fred and Fritz, who opened a breakfast restaurant several years ago. After they
learned the ropes, they made a good
profit. Best of all, they went home every day at 3:00 p.m. Then they opened a second breakfast restaurant and
things were
was less than half of what was expected at the two new ones. Within two years, they both lost their homes as well
as their businesses and were back to working for someone else. Not
surprisingly,
their new bosses thought it unreasonable for employees to go home at 3:00 p.m.
Axiom: Bigger is not necessarily better.
Advice: To make
your business bigger, plan as carefully
as you did when you began. Resist the urge to over-expand. You will very likely
continue to do well if you expand
slowly and sensibly.
C. Getting Out of Business
What if your business is losing money
and youve already scaled down your
expenses, tried innovative marketing techniques and made sure you have a high-quality product or service?
Youll need to either fundamentally change your business or get out of it. Youll be wise to make
these tough decisions promptly if you keep losing money. If you decide to get out of business, you have these basic
options.
1. Lock the Doors and Leave
Disappearing is almost always a bad idea unless you plan never to come back. Walking out
creates more problems than it solves, not to mention the hassles you will cause your
landlord, your lender, your other creditors and your friends.
2. Sell the Business
This may be a
realistic option if your business makes
a small profit, or sometimes even if it doesnt. Someone else may be satisfied
with less than you are or may have visions of how to make a better
profit.
If you cant raise enough cash to pay your creditors and they arent willing to take less
than the face amount of what you owe them, you may have to declare bankruptcy just to get rid of the business. (See Section C5, below.) Or, if youre lucky, you may find someone
willing to buy your business and try to turn it around.